The Diesel thirty years

The Italian Giant 30th anniverasary

Black Gold : The new luxury Diesel line

For its thirty years, Diesel counts with making a remarked entrance in the luxury universe. After it seduced the whole word trendy youth, Renzo Rosso want from now on to conquer the most fortunate ones with a more luxurious collection.

Named Black Gold , this new chic and casual line will be independently directed by Wilbert Das. The work fruit of the trade mark artistic producer should be presented in the New York Fashion Week, from February 1rst to 8 2008.

Despite its new diversification in perfumes, leather goods or jewels, the jeans represent 40% of the Italian enterprise turnovers.

With its cult slogan,For successful living, Diesel won the bet to create a true identity around the trademark. A success story in the sector !

Nice !

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